Julie Is Developing a Budget for Her Firm's IMC Program

question 54

Short Answer

Julie is developing a budget for her firm's IMC program.First,she decides what she wants to accomplish.Then she chooses media,and finally she determines the cost for each product to be promoted.What type of IMC budgeting process is Julie using?

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Definitions:

Health Care System

A structured organization designed to meet the health needs of individuals through various health care services.

Network

A group or system of interconnected people or things, often used to refer to computers, telecommunications, or social connections.

Clinics

Healthcare facilities that provide outpatient medical services, treatments, and advice, often focusing on specific areas of healthcare or to particular groups of patients.

Longevity Of Life

The length of time that an individual lives, often used in discussions about the quality of life and factors that increase life span.