The Highest Level of Awareness Occurs When Customers Mention a Specific

question 27

Multiple Choice

The highest level of awareness occurs when customers mention a specific brand name when asked about a product or service. Marketers call this

• A)the primacy effect.
• B)aided recall.
• C)top-of-mind awareness.
• D)category dominance.
• E)elevated awareness.

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Definitions:

Foucault

Michel Foucault, a French philosopher, who explored the relationships between power and knowledge, and how they are used as a form of social control.

Discipline

The means by which we become motivated to produce particular realities.

Normalization

The process of making something standard, normal, or acceptable within a certain context or society.

Post-structuralist

A theoretical approach that critiques and seeks to deconstruct structures, taken-for-granted concepts, and theories within cultures and societies.