After Creating Awareness That the Firm's Products or Services Exist,the

question 93

Multiple Choice

After creating awareness that the firm's products or services exist,the next goal of integrated marketing communications is to

• A) generate consumer action.
• B) increase the level of interest among consumers.
• C) determine the level of desire needed to sustain action.
• D) gain the attention of the consumer.
• E) create intentions to purchase the product.

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Definitions:

Internal Integration

The process of building shared values, beliefs, and practices within an organization to enhance unity and cooperation among its members.

Assumptions

Beliefs or ideas taken for granted without proof.

Values

Fundamental beliefs that guide behaviors and decision-making processes.

Organizational Culture

The shared values, beliefs, norms, and practices that shape the social and psychological environment of a business or organization.