The Increased Use of Customer Databases Has Enabled Marketers to Identify

question 117

Multiple Choice

The increased use of customer databases has enabled marketers to identify and track consumers over time and across purchase situations, and has contributed to the rapid growth in

• A)media advertising.
• B)publicity.
• C)public relations.
• D)sales promotions.
• E)direct marketing.

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Definitions:

Cultural Relativism

The principle that an individual's beliefs and activities should be understood by others in terms of that individual's own culture.

Hypertrophy

The enlargement of an organ or tissue from the increase in size of its cells, often associated with physical training and muscle growth.

Cosmetic Surgical

Pertaining to surgery performed to enhance or alter the appearance of body features for aesthetic reasons.

Nonsurgical Procedures

medical treatments and techniques that do not require an incision into the body or the removal of tissue.