The Proliferation of New Media Alternatives Has Led Many Firms

question 59

Multiple Choice

The proliferation of new media alternatives has led many firms to shift their promotional budgets from:

• A) publicity to public relations.
• B) personal selling to advertising.
• C) integrated marketing communications to disintegrated marketing communications.
• D) stealth marketing to viral marketing.
• E) advertising to direct marketing and Website development.

Compute the accounts payable period and its significance in liquidity management.

Analyze the effect of operational changes on a firm’s financial cycle.

Understand the relationship between sales, cost of goods sold (COGS), and inventory turnover.

Calculate and interpret the effective annual interest rate on financial arrangements.

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Definitions:

Petrus Stuyvesant

The last Dutch Director-General of the colony of New Netherland until it was ceded to the English in 1664, known for his efforts to strengthen the colony's defenses and manage relations with Native Americans.

Dutch Reformed Church

A Protestant denomination that originated in the early 16th century during the Reformation in the Netherlands, with doctrines rooted in Calvinism.

Quakers

Members of the Religious Society of Friends, a Christian movement known for its commitment to pacifism, equality, and social justice.

Lutherans

Members of a Protestant denomination that follows the theological teachings and practices originated by Martin Luther.