Brenda Wants to Reduce Mass Media IMC and to Increase

question 112

Multiple Choice

Brenda wants to reduce mass media IMC and to increase the use of personalized marketing communication messages.To achieve this goal,Brenda will likely increase her use of:

• A) telemarketing.
• B) direct mail.
• C) e-mail.
• D) social media.
• E) all of these.

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Definitions:

Sexual Orientation

An enduring pattern of emotional, romantic, or sexual attractions to men, women, or both sexes.

Condoms

Barrier devices typically made of latex or polyurethane used during sexual intercourse to reduce the risk of sexually transmitted infections and pregnancy.

Psychological Factors

Mental processes and emotional states that can influence an individual's behavior and well-being.

Biological Factors

Biological factors are physiological or genetic elements that influence an individual's physical and mental health.