Marketers Use Corporate Blogs To

question 139

Multiple Choice

Marketers use corporate blogs to:

• A) create positive word of mouth.
• B) build customer loyalty.
• C) gather feedback.
• D) respond directly to customers.
• E) all of these.

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Definitions:

Market Rate

Market rate is the common or prevailing price level for goods, services, or financial instruments in a specific marketplace.

Contract Rate

The agreed-upon price or interest rate specified within a contract.

Bond Indenture

A legal document specifying the terms and conditions of a bond issue, including the interest rate, maturity date, and other obligations of the issuer.

Bondholders

Individuals or institutions that hold the debt securities issued by corporations or governmental entities.