If You Send an E-Mail and Include a Link, You

question 65

Multiple Choice

If you send an e-mail and include a link, you can track how many people took the desired action of clicking on the link. This is known as

• A)the click-through rate.
• B)impressions.
• C)frequency.
• D)gross rating points.
• E)reach.

---

Definitions:

Grapevine

An informal communication network within an organization or community, known for its speed and efficiency in spreading information or rumors.

Upward Communication

Communication that flows from subordinates to superiors.

Downward Communication

Communication that flows from superiors to subordinates.

Horizontal Communication

The exchange of information, ideas, or messages among individuals or groups at the same level in an organization.