One of the Newest IMC Efforts Is the Use of Corporate

question 41

Essay

One of the newest IMC efforts is the use of corporate blogs. Why do businesses use them?

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Definitions:

Perpetual Inventory System

An inventory accounting method that instantly records inventory sales or purchases using computerized point-of-sale systems and enterprise asset management software.

Accounts Receivable

This refers to the money owed to a company by its customers for goods or services that have been delivered or used but not yet paid for.

Payee

The party in a financial transaction who receives payment.

Liquidation Value

The estimated total value of a company's assets if it were to be liquidated immediately.