Kyle Is Preparing for an Important Sales Presentation

question 149

Multiple Choice

Kyle is preparing for an important sales presentation.He knows that customers are more likely to ___________ during his presentation than during other stages of the selling process.

• A) be identified as qualified leads
• B) agree with everything he says
• C) raise objections
• D) offer advice
• E) return unacceptable merchandise

---

Definitions:

Heterosexual Man

A man who is sexually attracted to women.

Selective Demand

Consumer demand focused on specific brands or products rather than on the category as a whole.

Brand Loyalty

The consistent preference for one brand over all others, often reflected in repeated purchases by consumers.

Product Life Cycle

The stages through which a product goes from its inception to its decline, typically including introduction, growth, maturity, and decline phases.