Some Customers Do Not Use Debit or Credit Cards,sometimes Because

question 40

Essay

Some customers do not use debit or credit cards,sometimes because they are in a demographic cohort that prefers to use cash and sometimes because they have poor credit histories.This does not mean they cannot afford your product.If you were trying to market a product to these customers,which channel would be the focus of your attention: store or Internet?

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Definitions:

Endogenous

Originating from within a system, referring to factors or variables in economic models that are determined by the dynamics within the model itself, as opposed to external influences.

Business Cycle

The natural rise and fall of economic growth that occurs over time, including periods of expansion, peak, recession, and recovery.

External Shocks

Events outside the economic system that can cause sudden and significant changes within an economy, such as natural disasters or geopolitical events.

Last Recession

Describes the most recent period of significant decline in economic activity across the economy, lasting more than a few months.