Yurgen Is Opening a Financial Consulting Service for High-Income Retirees

question 79

Multiple Choice

Yurgen is opening a financial consulting service for high-income retirees in his area. This target market is used to paying for quality and associates high quality with high prices. Yurgen should probably NOT use a market penetration pricing strategy because

• A) he might be missing out on customers who would pay more for his products.
• B) there are moderate barriers to competitive entry in the market.
• C) a low price might signal low quality.
• D) he would have to determine zone pricing discounts.
• E) the experience curve effect would drop unit costs too rapidly.

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Definitions:

Canned Sales Presentation

a pre-scripted, standardized pitch given by salespeople that does not change in content, intended to deliver consistent messages across various customer interactions.

Experienced Salespeople

Individuals who have gained knowledge and skills in sales through substantial time working in the field.

Persuasive Selling Presentation

A sales presentation method designed to convince or influence a potential buyer by highlighting benefits and aligning them with the buyer's needs.

Sales Presentation Method

An approach for effectively showcasing a product or service to potential customers with the aim of making a sale.