When Working on Pricing,the Marketer Must Carefully Consider the Objectives

question 161

Multiple Choice

When working on pricing,the marketer must carefully consider the objectives of other channel members to ensure:

• A) everyone makes as much profit as possible.
• B) the manufacturer remains in control of the marketing channel.
• C) pricing is consistently handled by all participants in the channel.
• D) "image" does not get in the way of effective pricing.
• E) All of these.