Because Services Are Intangible, It Is Often Difficult for Customers

question 14

Multiple Choice

Because services are intangible, it is often difficult for customers to determine how a service meets their expectations, which marketers call

• A)service perceptions.
• B)service efforts.
• C)service quality.
• D)service aspirations.
• E)service feedback.

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Definitions:

Inflammable

Capable of catching fire easily and burning rapidly.

Clarify

To make something easier to understand by providing more details or a simpler explanation.

Imperative Mood

A grammatical mood used to express commands, requests, or instructions.

Back Matter

The final sections of a book or document, including the index, glossary, bibliography, and appendices.