If a Firm Promises More Than It Can Deliver

question 95

Multiple Choice

If a firm promises more than it can deliver,

• A)it has created an empowerment gap.
• B)consumers will have a knowledge gap.
• C)it creates a communication gap.
• D)it needs to enact a voice-of-customer program.
• E)perishability becomes a problem.

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Definitions:

Long-Term Memory

Long-term memory is the capacity to hold vast amounts of information, from facts to experiences and skills, for long periods, ranging from hours to a lifetime.

Anterograde Amnesia

A condition characterized by an inability to form new memories following the onset of the disorder, though recall of events prior may remain intact.

Hippocampus

A key region of the brain involved in the formation of new memories and associated with learning and emotions.

Retrograde Amnesia

A type of amnesia where an individual loses existing memories to some extent but does not usually affect the ability to form new ones.