Marketers Spend Billions of Dollars Annually Attempting to Build Effective

question 12

Multiple Choice

Marketers spend billions of dollars annually attempting to build effective brands.The basic benefit of a brand is that it:

• A) creates a basis for effective packaging.
• B) provides a way for a firm to differentiate its product offerings from those of its competitors.
• C) offers consumers promotional parity.
• D) allows manufacturers to ignore promotional expenditures.
• E) reduces the need for product line depth.

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Definitions:

EEO

Equal Employment Opportunity, a principle that ensures fair treatment to all employees and job applicants irrespective of race, color, religion, sex, national origin, age, disability, or genetic information.

Americans with Disabilities Act

A civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and all public and private places open to the general public.

EEOC

Equal Employment Opportunity Commission, a federal agency responsible for enforcing federal laws that make it illegal to discriminate against a job applicant or an employee because of the person's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age (40 or older), disability or genetic information.

Reasonable Accommodations

Adjustments or modifications provided in the workplace or other environments to enable individuals, especially those with disabilities, to perform tasks or access services.