Recent Apple Computer Company Ads Showed a Young,casually-Dressed,friendly and Knowledgeable

question 72

Multiple Choice

Recent Apple Computer Company ads showed a young,casually-dressed,friendly and knowledgeable person as an Apple computer type,while the Microsoft computer person was portrayed a stiff,geeky,awkward person.Apple was trying to create comparative:

• A)product line depth.
• B)brand persuasion orientation.
• C)brand association orientation.
• D)brand extension orientation.
• E)brand personalities.

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Definitions:

FMV (Fair Market Value)

The price that an asset would sell for on the open market between a willing buyer and seller.

Nature Of Gain

Refers to the type of profit obtained from various transactions, such as the sale of property, which affects how the gain is taxed.

Bankrupt

The legal status of a person or organization that cannot repay the debts it owes to creditors, typically resulting in court intervention and the distribution of assets to creditors.

Worthless Stock

Shares that have lost all market value, often due to the company's bankruptcy, possibly eligible for tax deduction as a capital loss.