Brand Licensing Is

question 23

Multiple Choice

Brand licensing is:

• A) common for toys.
• B) a way to build brand equity.
• C) a means of generating additional revenue.
• D) widely used by sports teams.
• E) all of these.

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Definitions:

Professional Ethics

Moral principles and values that guide the behavior of professionals in their occupational practices, ensuring integrity, competence, and responsibility.

Code

A system of signals, symbols, or instructions designed to be converted into a form understandable by people or machines, often used in computing and communications.

Objectivity

The practice of maintaining impartiality and fairness by eliminating personal biases, emotions, and subjective considerations.

News Media

The various platforms and outlets, including television, newspapers, and the internet, that distribute news and information to the public.