When Manufacturers Try to Understand What Customers Are Looking For,they

question 34

Multiple Choice

When manufacturers try to understand what customers are looking for,they are thinking about the _______ component of the product offer.

• A) core customer value
• B) associated services
• C) augmented products
• D) product support
• E) quality level

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Definitions:

Gender

The range of characteristics, roles, expectations, and behaviors culturally associated with being male or female, or other gender identities.

Differentiation

The process of making or perceiving a difference, often used in market strategies to distinguish products or services, or in organizational structures to define roles.

Unique Backgrounds

The distinctive experiences, cultures, or perspectives that individuals bring to a group or organization.

Engineering and Marketing

Disciplines focusing respectively on the design and development of products, and on strategies for promoting and selling them.