Especially for Marketers with New Products or Services,IMC Is Needed

question 1

Multiple Choice

Especially for marketers with new products or services,IMC is needed because

• A) consumers need to know all about the features of new products before they make a purchase decision.
• B) consumers are unlikely to buy products they are not aware of.
• C) it is impossible for products to sell themselves through word of mouth communication.
• D) pricing decisions cannot be made without IMC.
• E) new products and services need to be integrated into the supply chain value proposition.

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Definitions:

Incidental Services

Additional services that are not the primary focus of a contract but are provided as a minor or secondary aspect of it.

UCC

A comprehensive set of legal guidelines governing sales and commercial transactions across the U.S., facilitating consistency and predictability.

Good Faith

An honest intention to act without taking unfair advantage over another party in a transaction.

Commercially Reasonable Manner

A standard requiring that actions taken in a business context comply with what a reasonable person would consider appropriate and fair in the same circumstances.