Creating Brand Awareness Is the First Step in Creating Brand

question 120

Essay

Creating brand awareness is the first step in creating brand equity.Political candidates know name recognition is critical to success,but at the Congressional level over 90 percent of incumbents get re-elected.If you were marketing advisor to a challenger for the Congressional seat in your district,what would you recommend the candidate do to create brand / name awareness?

---

Definitions:

Mass Education

The provision of education to large numbers of people, typically through public schooling systems, aiming at universal literacy and education.

Immigration

The action of coming to live permanently in a foreign country.

Conflict Theorist

A sociologist who views social life as a competition, and society's inequalities as the source of conflict and social change.

High Tuition Rates

The increasing cost of attending educational institutions, making access to higher education more difficult for many individuals.