Many Catalog Companies Create Special-Run Issues Based on What Customers

question 93

Multiple Choice

Many catalog companies create special-run issues based on what customers have purchased in the past.For example,customers who frequently order bedding items like sheets and pillows receive a catalog with a larger section of bedding items than do customers who mostly order kitchen tools.This is an example of:

• A)C2C marketing.
• B)customer relationship management.
• C)a transactional marketing orientation.
• D)supply chain management.
• E)typical production era marketing practices.

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Definitions:

Vesicles

Small structures within cells that contain fluid or cytoplasm and are used for storing or transporting substances.

Enzymes

Proteins that catalyze and speed up chemical reactions in the body without being consumed or altered in the process.

Dissecting Microscope

A low magnification microscope designed for viewing and manipulating large, detailed specimens, such as biological tissues during dissection.

Compound Light Microscope

An optical instrument used to magnify images of small objects, consisting of an eyepiece and an objective lens.