Many Inventors Struggle with the Question,"I Made It; Now How

question 49

Multiple Choice

Many inventors struggle with the question,"I made it; now how do I get rid of it?" They have made the error of considering marketing as

• A) an afterthought.
• B) an integral part of a business plan.
• C) an accounting function.
• D) a profit center.
• E) important only for new products.

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Definitions:

Basking Reflected Glory

The phenomenon where individuals associate themselves with the successes of others, often to enhance their own self-esteem.

Anxiety-buffer

Psychological mechanisms or processes that help individuals cope with and reduce anxiety, often by reinforcing self-esteem or providing social support.

Sociometer Model

A theoretical model suggesting that self-esteem serves as an internal gauge of one's social acceptance or rejection.

Cognitive-dissonance

The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.