Tanya Has Created a Distinctive Line of Jams,fruit Butters and Preserves

question 25

Multiple Choice

Tanya has created a distinctive line of jams,fruit butters and preserves using local,organically grown fruits.She sells these to specialty stores,whose upscale customers appreciate the products and can afford to pay the premium price needed to cover costs.Tanya is concerned about creating value across the entire supply chain,which means that:

• A)she is concerned that her suppliers provide her with the high-quality ingredients she needs at a price she can afford.
• B)she is concerned that the specialty stores will be able to pay the premium price she needs to charge,but at a price that still allows the stores to sell the products at prices their customers are willing to pay.
• C)she would like to create effective relationships with her suppliers and her customers to support the effective marketing of the product to the ultimate customer.
• D)she wants to ensure that her suppliers adhere carefully to organic farming practices so that she can offer this benefit to her customers.
• E)All of these.

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