After the Previous Sales Representative in His Territory Infuriated an Important

question 85

Multiple Choice

After the previous sales representative in his territory infuriated an important customer,Benjamin visited the customer once a month,never asking for business but hoping to rebuild trust through listening and expressing concern.Finally,after more than two years,the customer gave Benjamin an order.Benjamin was providing the important marketing function of

• A) advising production on how much product to make.
• B) alerting the logistics department when to ship products.
• C) engaging customers and developing long-term relationships.
• D) identifying opportunities to expand.
• E) synthesizing and interpreting sales, accounting, and customer-profile data.

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Definitions:

Psychology Tests

Standardized instruments or procedures used to measure individuals' mental abilities, behaviors, or personality traits.

Artificial

Something made or produced by human beings rather than occurring naturally, typically used to describe objects that mimic or replicate natural items.

Unconscious Desires

Refers to wants or needs that a person is not aware of but that influence behavior according to psychoanalytic theory.

Persistent Parental Gratification

A parenting approach where a child's needs and desires are consistently met by the parents, possibly leading to a sense of entitlement or dependency.