As Your First Assignment in an Advertising Agency,your Manager Asks

question 21

Essay

As your first assignment in an advertising agency,your manager asks you to come up with messages for three billboards promoting the university you attended.The manager wants one ad for each of the three types of promotion objectives.Create an example of one sentence billboard advertising message for each objective.

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Definitions:

Total Assets

The sum of all assets owned by an entity, including current and non-current assets, used to provide a comprehensive view of the entity's financial strength.

Return On Investment

A financial metric used to evaluate the efficiency of an investment or to compare the efficiencies of several different investments, measuring gain versus cost.

Net Book Value

The value of an asset as recorded in the accounting records, subtracting accumulated depreciation or amortization from the original cost.

Intrinsic Reward

A type of motivation driven by an internal reward, like personal satisfaction or enjoyment of a task.