Experts Estimate That the Average Cost of a Single B2B

question 108

Multiple Choice

Experts estimate that the average cost of a single B2B sales call is about

• A) $50.
• B) $200.
• C) $400.
• D) $1,000.
• E) $1,500.

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Definitions:

Pricing Strategies

Tactics used by companies to determine the best price points for their products or services in order to maximize profits and market share.

Rigid Cost-plus Pricing

A pricing strategy where a fixed percentage is added to the total cost of producing a product to determine its selling price, without flexibility for market changes.

Export Markets

Countries or regions where goods and services are sold abroad, outside the producing country's borders.

Penetration Pricing Strategy

A strategy where a company sets the price of a product very low to get customers to try it.