Personal Selling Is Often Used for Introducing New Products When

question 17

Multiple Choice

Personal selling is often used for introducing new products when __________ will slow the diffusion of the product.

• A) relative advantage
• B) compatibility
• C) observability
• D) complexity
• E) accountability

---

Definitions:

Salary Premium

Additional compensation over the base salary, often given for specialized skills, exceptional performance, or high-demand roles.

Negotiated

Involves discussions and arrangements made between parties to reach a mutual agreement.

Persuaders

Individuals or entities that influence others to change their thoughts, beliefs, or actions through various means of communication.

Perceived

Refers to how situations, actions, or conditions are interpreted or understood by an individual, often influenced by personal biases or experiences.