For Consumer Products Like Toothpaste and Groceries, Things Consumers Purchase

question 119

Multiple Choice

For consumer products like toothpaste and groceries, things consumers purchase throughout the year, most advertisers would use a ________ advertising schedule.

• A)continuous
• B)flighting
• C)pulsing
• D)penetrating
• E)purposeful

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Definitions:

Devolution Revolution

A movement towards transferring responsibilities from the federal government to state or local governments, emphasizing a reduction in federal intervention.

General Revenue Sharing

A federal program that provided local and state governments with unrestricted funds to be used at their discretion for a wide range of services, implemented from 1972 to 1986 in the United States.

Big Government

A term used to describe a government or state that is perceived as excessively interventionist and invasive in the lives of its citizens, usually through large bureaucracy and extensive policies.