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What are the individual elements of integrated marketing communications, and how does each contribute to an IMC campaign?
Robert Plutchik
An American psychologist who proposed the "wheel of emotions," which identified eight basic emotions and eight advanced emotions each composed of two basic ones.
High Need
A subjective state or condition that requires a specific resource, object, or condition for satisfaction or fulfillment.
Achievement
The process or act of achieving something, typically involving effort or skill, leading to success or attainment.
Violent Crimes
Acts of crime that involve force or threat of force against others, including homicide, rape, and assault.
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