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Why Do Marketers Need to Create an Advertising Plan Before

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Why do marketers need to create an advertising plan before they initiate a campaign?


Definitions:

Canadian Culture

The cultural practices, traditions, and symbols that are characteristic of Canada and its people, including elements of French, British, and Indigenous heritage.

Sanction

A social mechanism of control where rewards or punishments are used to enforce social norms.

Value

The importance, worth, or utility of something, often reflecting personal or cultural beliefs about what is considered significant or desirable.

Folkway

A folkway is a customary social behavior that is informally enforced in a society, representing the everyday norms and practices.

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