To Be Effective, What Three Qualities Does a Selling Proposition

question 102

Essay

To be effective, what three qualities does a selling proposition in an advertising campaign need to have?

Identify the conditions under which an offer can be revoked.

Comprehend the effects of counter-offers on the original offer.

Recognize the role of the postbox rule in contract formation.

Discern the implications of electronic communications on contract law.

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Definitions:

Self-determination Theory

A psychological theory focused on motivation, concerning people's basic psychological needs for competence, relatedness, and autonomy.

Cannon's Theory

Also known as Cannon's fight-or-flight theory, it describes the body's automatic response to threatening or stressful situations.

Pleasure Principle

The driving force of the id that seeks immediate gratification of all desires, wants, and needs.

Drive Reduction

A theory in psychology suggesting that behavior is motivated by the desire to reduce internal tension caused by unmet biological needs.