Gross Rating Points (GRP)measure How Often the Audience Is Exposed

question 63

True/False

Gross Rating Points (GRP)measure how often the audience is exposed to a communication within a specified period of time.

---

Definitions:

Percentage Method

A way to calculate taxes or other financial figures by applying a specific percentage rate to a base amount.

Federal Income Tax

An annual financial obligation enforced by the IRS on earnings of persons, businesses, trusts, and other legal entities.

FICA Taxes

Taxes collected under the Federal Insurance Contributions Act, funding Social Security and Medicare, deducted from employees' paychecks and matched by employers.

Schedule H

A form used in the United States to report taxes owed for the employment of household help.