One of the Difficulties in Measuring the Effectiveness of IMC

question 64

Multiple Choice

One of the difficulties in measuring the effectiveness of IMC efforts is the ______________,where consumers do not act immediately after receiving a marketing communication.

• A) decoding decomposition effect
• B) lagged effect
• C) noncommittal affect
• D) viral effect
• E) click-through delay

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Definitions:

Continuous Beam

A structural element that spans over more than two supports to provide greater stability and support for loads over a larger area.

Selector Switch

A switch that allows the user to choose between two or more positions or functions, often used in electronic or electrical devices.

Contacts

Contacts typically refer to electrically conductive components that open or close circuits in electrical devices, allowing or interrupting the flow of electricity.

Proximity Switch

An input device that senses the presence or absence of a target without physical contact.