Carlos Owns a Chain of Retail Electronic Stores

question 49

Multiple Choice

Carlos owns a chain of retail electronic stores.He is evaluating how he allocates his firm's IMC budget.He receives offers from a variety of advertising media,spends money on his firm's public relations efforts,and is considering electronic media alternatives.Carl recognizes that each IMC alternative

• A) will stand on its own.
• B) is part of the whole.
• C) is part of noncommercial free speech.
• D) is less important than stealth marketing.
• E) is dictated by the nature of the supply chain.

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Definitions:

Deceptive Advertising

Marketing practices that mislead or misinform consumers about the nature, qualities, or benefits of a product or service.

Reasonable Consumer

An average person who is considered when evaluating the advertising and selling of products, to determine if the information presented is misleading.

Advertising Claim

refers to statements made by a business in advertising material about the quality, efficacy, or benefits of their products or services.

Online Disclosure

The act of making information or details available to the public via the internet.