One Difficulty Associated with Using Advertising as Part of a Marketer's

question 112

Multiple Choice

One difficulty associated with using advertising as part of a marketer's IMC efforts is

• A) breaking through the clutter of other messages targeted for the same audience.
• B) it is more expensive than personal selling.
• C) it only works when communicating to the most uninformed consumers.
• D) government regulations have significantly decreased allowable advertising frequencies.
• E) all of these are correct.

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Definitions:

Achieving Legitimacy

The process through which an organization seeks to be accepted or regarded as proper or valid within a certain context or by a specific audience.

Institutionalized

Refers to processes or norms that have been established and accepted within an organization or society as standard or proper.

Corporate Philanthropy

The act of corporations donating some of their profits, or their resources, to charitable causes.

Delay Gratification

The ability to resist the temptation for an immediate reward and wait for a later, often greater, reward.