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Why Should a Marketer Try to Measure the Success of a Communications

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Why should a marketer try to measure the success of a communications effort?


Definitions:

Contingency Planning

The process of preparing for unexpected events by identifying potential risks and devising strategies to mitigate them.

Different Courses

Refers to a variety of educational or training programs that cater to diverse learning objectives, skills, or interests.

Benchmarking

The process of comparing one's business processes and performance metrics to industry bests or best practices from other companies.

Incorporate

Refers to the process of legally declaring a company as a separate entity from its owners.

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