The Highest Level of Awareness Occurs When Customers Mention a Specific

question 27

Multiple Choice

The highest level of awareness occurs when customers mention a specific brand name when asked about a product or service. Marketers call this

• A)the primacy effect.
• B)aided recall.
• C)top-of-mind awareness.
• D)category dominance.
• E)elevated awareness.

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Definitions:

Policy Action

A deliberate action taken by a government or other organization to influence economic, social, or environmental outcomes.

Domestic Supply

The sum of all products and services made within a nation, ready for use domestically or for sending abroad.

Domestic Demand

The total demand for goods and services within a country, including demand from both consumers and businesses.

World Price

The price of a good or service on the international market, influenced by global supply and demand conditions.