Once the Marketing Communication Has Captured the Interest of Its

question 117

Multiple Choice

Once the marketing communication has captured the interest of its target market,the goal of subsequent IMC messages should be to move the consumer from

• A) "I want it" to "I like it."
• B) action to desire.
• C) "I like it" to "I want it."
• D) awareness to action.
• E) feeling to thinking.

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Definitions:

Combining Form

In linguistics and grammar, a form or morpheme that combines with another to create a new word or to add to its meaning.

Suffixes

These are letter groups added at the end of a word to modify its meaning or create a new word.

Procedure

A series of actions conducted in a certain order or manner to achieve a desired result or perform a particular task.

Condition

A particular state of someone or something, especially regarding their physical or medical state.