To Estimate Reach in Terms of Electronic Media, Marketers Can

question 22

Multiple Choice

To estimate reach in terms of electronic media, marketers can use the click-through rate (CTR) . To do so, they need to know the number of clicks and

• A)the number of destinations.
• B)the number of impressions.
• C)the cost per click.
• D)how much time consumers spend viewing the ad or page.
• E)the total number of clicks recorded by the industry.

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Definitions:

Electronic Games

Games that are played using electronic devices with visual and auditory feedback.

Alphabet Letters

The basic written symbols in a system of communication that represent sounds or phonemes.

Pincer Grasp

A fine motor skill involving the use of the thumb and index finger to grasp small objects, commonly seen in infants' developmental progress.

Objects into Containers

The action or process of placing items within receptacles for organization, transportation, or storage.