When Purchasing Books on Amazon

question 69

Multiple Choice

When purchasing books on Amazon.com, customers are shown other books and a message saying "Customers who purchased [your book] also purchased . . ." This is an example of

• A)mass media advertising.
• B)publicity.
• C)public relations.
• D)sales promotions.
• E)direct marketing.

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Definitions:

Spontaneous

Occurring naturally or without premeditation; impulsive and unrestrained.

Sensation Thinker

This term might not correspond to a widely recognized concept in psychology or management sciences in a direct manner, it might be a confusion or mixing of the terms used in psychological type theories.

High Control

A management style characterized by close supervision, strict rules, and a low degree of autonomy for subordinates.

Certain Environment

An operating scenario where information is fully available and future outcomes can be accurately predicted or known.