Examlex
__________ is any interference in the IMC process.
Firm's Flexibility
The ability of a business to adapt quickly and efficiently to changes in the market environment, customer demands, or production needs.
Responsiveness
The ability to quickly and effectively respond to customer needs, complaints, and market changes, contributing to customer satisfaction and competitive advantage.
Customer Satisfaction
Refers to the measure of how products or services supplied by a company meet or surpass a customer's expectation.
Orientation
The initial process of familiarizing a new employee with the company, its policies, and their role, or the underlying approach or attitude of an individual or organization.
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