Julie Is Developing a Budget for Her Firm's IMC Program

question 54

Short Answer

Julie is developing a budget for her firm's IMC program.First,she decides what she wants to accomplish.Then she chooses media,and finally she determines the cost for each product to be promoted.What type of IMC budgeting process is Julie using?

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Definitions:

Independent Variables

Variables in an experiment or model that are manipulated or varied to observe their effects on dependent variables.

Regression Analysis

A statistical method used to examine the relationship between a dependent variable and one or more independent variables.

Independent Variable

A variable in an experiment or study that is manipulated or changed by the researcher to observe its effects on the dependent variable.

Dependent Variable

A variable in an experiment or model that is expected to change in response to changes in the independent variable.