In Addition to Merchandise and Payments, Information Flows Throughout a Supply

question 77

Multiple Choice

In addition to merchandise and payments, information flows throughout a supply chain. Which of the following is NOT a good characterization of the flow of information in a supply chain?

• A) A manufacturer will send and receive information from buyers, stores, and distribution centers.
• B) Stores will send and receive information from manufacturers, buyers, distribution centers, and customers.
• C) Distribution centers will send and receive information from stores and manufacturers.
• D) Customers will send and receive information from stores and manufacturers.
• E) Buyers will send and receive information from stores and manufacturers.

Analyze the profitability and strategic actions necessary for managing different types of customers.

Understand the concept of customer lifetime value (CLV) and how it is calculated.

Recognize different customer profitability analysis categories.

Identify the factors that influence customer profitability, including networking and learning potential.

---

Definitions:

Survey archive

A repository or collection of survey data that is preserved for future research, reference, or analysis.

Inter University Consortium

An Inter University Consortium is a collaborative partnership between universities to pool resources, expertise, and facilities for mutual benefit.

Case studies

In-depth investigations of a single person, group, event, or community, often used for detailed examination.

Rare events

Incidences that occur infrequently within a given domain or context.