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Chris works for a hardware store.His boss directs him to make a list of manufacturers whose brand names were included in the store's recent newspaper ads and to put copies of the ads with the invoices from each manufacturer.Chris's boss is documenting a(n)
Reliability
The extent to which a measurement instrument yields reliable and uniform outcomes across various occasions.
Validity
The degree to which a test or measurement accurately reflects the concept or construct it is intended to assess.
Qualitative Methodology
A research strategy focusing on understanding and interpreting the meanings and experiences of research subjects through non-numeric data.
Statistical Tests
Procedures used in statistics to determine whether there is enough evidence in a set of data to infer that a certain condition is true for the entire population.
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