When a Marketer Establishes a Price Floor and a Price

question 85

Multiple Choice

When a marketer establishes a price floor and a price ceiling for an entire line of similar products and then sets price points in between for differences in quality among the products,he or she is using a __________ pricing approach.

• A) market penetration
• B) zone
• C) price lining
• D) loss leader
• E) noncumulative quantity discount

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Definitions:

Offshoring

The relocation of business processes or manufacturing to a foreign country, typically to leverage lower costs or other benefits.

Infant Industry

A new or emerging industry that may be protected by the government from international competition to allow it to grow and establish itself.

Foreign Competition

The competitive pressure that domestic companies face from the products and services offered by foreign firms in the same market.

General Agreement on Tariffs and Trade

An international trade treaty aimed at reducing customs tariffs and other trade barriers to foster global economic trade.