The Marketing of Services Differs from Product Marketing Because Services

question 125

Multiple Choice

The marketing of services differs from product marketing because services are all of these EXCEPT

• A) intangible.
• B) inseparable.
• C) variable.
• D) renewable.
• E) perishable.

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Definitions:

Weather Forecasts

Predictions about future weather conditions based on atmospheric observations and models.

Forecast Accuracy

The measure of how closely forecasted values match the actual or observed values in a specific period.

Rain

Precipitation in the form of liquid water drops that fall from clouds and have a diameter of at least 0.5 millimeters.

No Rain

A weather condition indicating the absence of precipitation.