For Many Professionals Offering Intangible Services,an Ethical Marketing Dilemma Exists

question 44

Multiple Choice

For many professionals offering intangible services,an ethical marketing dilemma exists.The dilemma centers on

• A) when to advertise versus when to use personal selling.
• B) which media are appropriate for promoting intangible services.
• C) which images create a better impression on consumers.
• D) how to gain clients while retaining an image of professionalism and integrity.
• E) who should be the spokesperson for professionals offering intangible services.

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Definitions:

Guidance

The process of offering advice, support, or direction to individuals to aid in decision-making or problem-solving.

DeLoache

A researcher known for studies in cognitive development in children, especially in understanding symbols.

Indicated

Suggested as necessary or appropriate; denoted or signaled.

Hidden

Concealed, not visible or apparent.