Sean Had Moved to Take a New Job,and When He

question 76

Multiple Choice

Sean had moved to take a new job,and when he was feeling really sick,he needed to find a doctor.He discovered during the visit that he didn't like the one he had chosen,and he knew he'd never go back to that doctor.From a marketing perspective,his situation highlights one of the key differences between products and services,known as

• A) intangibility.
• B) professional competence.
• C) perishability.
• D) inseparability.
• E) variability.

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Definitions:

Planned Change

An intentional, organized effort to alter processes, systems, or structures within an organization, often involving a structured methodology to manage the transition from a current state to a desired future state.

Management by Objectives

A strategic management model that aims to improve the performance of an organization by clearly defining objectives that are agreed upon by both management and employees.

Structural Redesign

The process of changing an organization’s structure to improve efficiency, productivity, and adaptability to new challenges.