David's Marketing Research Returned the Finding That Customers Were Staying

question 13

Multiple Choice

David's marketing research returned the finding that customers were staying away from his bookstore because of a lack of services like gift cards,return policies,and special orders.David was shocked."Nobody ever asks about that stuff! If it were that important,people would ask about it." David is likely suffering from a(n)

• A) knowledge gap.
• B) standards gap.
• C) ethics gap.
• D) delivery gap.
• E) communications gap.

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Definitions:

Fast Moving Products

Products that are sold quickly and in large volumes, often requiring frequent restocking.

Cognitive Dissonance

The mental discomfort experienced by an individual who holds two or more contradictory beliefs, values, or ideas at the same time.

Intermediary Cooperation

The collaboration between intermediaries such as brokers, agents, or distributors in the sales or distribution process of products or services.

Sales Tools

Software, applications, or platforms that help sales professionals manage their tasks, enhance productivity, analyze performance, and engage with customers.